Arlet
Similarweb

Connect Similarweb to Copilot Studio

Search, read and write Similarweb from Copilot Studio. Arlet links the two through one MCP connection and takes care of keys and authentication.

Enable Similarweb in ArletCopilot Studio connection guide (docs)

Use Similarweb's official MCP server from the AI services you already use, through Arlet. Sign in with your Similarweb account and the connection is ready.

Your AI can pull traffic, channel, audience, search and app metrics for any domain to power competitor comparisons and market sizing. The data you can retrieve follows your Similarweb plan (API-only, Business or Enterprise).

How to connect Similarweb to Copilot Studio

  1. 1

    In the Arlet dashboard, open Integrations → Add an integration and choose Similarweb. Sign in with Link Similarweb, name the connection and click Create.

  2. 2

    Sign in to Copilot Studio with your work account, create a new agent (or open an existing one), and in the Build tab choose Tools → + → Add → Model Context Protocol (MCP) in the right panel.

  3. 3

    In the Add MCP server form, enter "Arlet" as the Server name, https://mcp.arlet.dev/mcp/ as the Server URL, choose OAuth 2.0 for Authentication and "Dynamic (detected)" for Configuration type, then click Add. No Client ID / Secret is needed.

  4. 4

    On the Select a connection screen, choose Create new connection → Create, then sign in with Google on the Arlet authorization screen and click Allow. Click Add to attach the tool to the agent, then Publish to use it from Microsoft 365 Copilot.

Requires a Microsoft work account and a Copilot Studio license (or trial). MCP is available only for agents using generative orchestration and not in Copilot Studio in Teams.

What you can do

Similarweb tools that Copilot Studio can call.

  • traffic_and_engagement

    Visits, time on site, bounce rate and other engagement metrics over time for a domain.

  • traffic_sources

    Breakdown of visits by channel such as search, paid, social and referrals.

  • website_rank

    Country and category rank over time.

  • similar_sites

    Competing sites with a similar audience.

  • audience_overlap

    Audience overlap across two to five sites.

  • referrals

    Incoming and outgoing referral sites.

  • geography

    Traffic metrics by country.

  • demographics

    Audience age and gender distribution.

  • popular_pages

    Top-performing pages and content.

  • technologies

    Technologies deployed on a site.

  • serp_players

    Sites that dominate the search results for given keywords.

  • app_store_rank

    App store rank over time for a mobile app.

The tool list follows what Similarweb's official MCP server provides and may change.

Example uses

  • Track competitors' digital footprint

    Compare traffic trends, channels and top pages across several competitors and outline a market research report.

  • Size a new market

    Line up visits and growth for the main players in a target country to estimate the room to enter.

  • Screen acquisition targets

    List growth, audience mix and tech stack for candidate companies' sites and narrow down where to dig deeper.

  • Measure search share

    Follow which sites win the results for a keyword group and how their click share shifts.

Prompts you can use as-is

  • Compare visits and traffic sources for example.com and three competitors over the last 12 months
  • List the most-visited online furniture sites in Germany with their growth rates
  • Which sites overlap most with example.com's audience, and why might that be?
  • How has click share shifted among the top sites for accounting-software keywords?

Use Similarweb with other AI clients